During the campaign, studies were made on 3 different scenarios. The scenario in which a celebrity would take part was selected. Ceyda Düvenci played in the public spot.

Since the scenario and film approvals were given by RTÜK on September 16, 2013, the broadcasting of the TV Spot started on September 19, 2013.

The film was shared with SHOW TV, STAR, NTV, KRAL TV, CNBC-e, E2, KANAL7, ÜLKE TV, CNN, KANAL D and ATV; and it was broadcast for 24 times on CNBC-E, KANAL D, KRAL POP TV, SHOW TV and ÜLKE TV in 5 days between September 19, 2013 and September 24, 2013. Apart from public spot, the organizations throughout the campaign period were filmed, and a project output film was prepared for the closing meeting of the project.

By iris | 16 Sept, 2013